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WABC 770 (AM) "The Sound of New York," "77 WABC," "MusicRadio," "Newstalk Radio"

FIRST ON AIR: 1953
TRANSMITTER SITE:   Lodi, NJ
FORMATS:  Contemporary top 40 1960-May 12, 1982; News/talk May 12, 1982-present
NOTABLE PERSONALITIES:  Jeez, where does one begin?  In no special order: Dan Ingram, "Cousin" Brucie Morrow,  Ron Lundy, Alan James Freed (credited for coining the term "rock and roll") Howard Hoffman, Jay Reynolds, Chuck Leonard, Harry Harrison, Charlie Greer, Bob "Bob-A-Loo" Lewis, Howard Cosell, Paul Harvey, Herb Oscar Andreson, Scott Muni, Steve O'Brien, Joan Rivers, Tom Snyder, Jay Diamond, Rush Limbaugh, Bob Grant, Sean Hannity, Rocky Allen, Curtis Sliwa and Ron Kuby.
Let us not forget the great Rick Sklar, who programmed WABC in its heyday.

A BIT ABOUT WABC:   There will never be another WABC.  Ever.

    Often imitated, but never quite duplicated.  WABC's days of music was the icon of top 40 radio.
 
    Widely regarded as the greatest top 40 radio station of Western Civilization, WABC took to the airwaves in December of 1960.  Before its demise on the sorrowful date of May 10, 1982, WABC entertained millions and millions of listeners throughout the New York City area and well beyond.  With its 50,000 watt clearchannel nighttime signal, WABC was able to reach at least two thirds of the nation consistently and could be heard (under ideal conditions) on the west coast and even Hawaii.  It was very common to drive from New York to Florida on I-95 and hear WABC clear as a bell for the entire trip.

    WABC's trademark unmistakable sound was the use of its reverb.  It made everything from the jocks to the songs sound like they were being played in a large auditorium.  The sound was not only unique but technically effective; it made transistor sets, car radios and portables sound absolutely superb.  Remember, the 1960s and first half of the 1970s were before the days of mainstream FM radio, and long before the invention of FM stereo.  Yet for many years, as the station claimed, "the music sounds best on WABC".
 
    More information on the technical aspects of WABC's "big sound" as well as the reason for its clear nighttime signal can be found by visiting 
Jim Hawkin's 77 WABC radio transmitter page.

    Yet it wasn't just WABC's high quality sound that made the station so great.
 
    WABC was there when Scott Muni broadcasted from the front of the Beatles' hotel in 1964.  WABC was there during two New York blackouts.  WABC was there the night Martin Luther King was shot.  WABC was truly the soundtrack of American lives during the 1960s and 1970s, with voices from some of the greatest personalities to ever work in radio.

    WABC had the absolute highest quality of jocks.  The level of talent WABC had on the air was staggering.  Can you imagine Dan Ingram, Ron Lundy, and Harry Harrison all on in one day?  In addition to the great air personalities, WABC used its now-famous jingles to help promote its identity of a fun, progressive all-American radio station. WABC was a pioneer in the use of jingles, sweepers and musical station identifications.  The practice of incorporating jingles into programming is one which is widely used on nearly every format today.

    WABC continued as New York's most listened to radio station throughout the 1960s and 1970s--not just in the New York market, but in the nation.  The late Rick Sklar served as program director and was primarily responsible for WABC's success, always keeping the radio station sounding fresh.

    In its heyday, WABC was a simply amazing radio station.  Its ingenious programming coupled with on-air personalities who were the best in the industry made WABC as much of America as apple pie, baseball and Chevys.

    As the FM band improved in both user practicality and programming, WABC's demise was inevitable.  The improvements in the technology of FM made it more practical to receive stations.  Gone were the large bulky antennas.  The FM band wasn't as prone to static and distortion as its AM counterpart.
 
    To add insult to injury, FM Stereo came into prominence in the late 1970s. Even WABC's unique reverb-rich sound couldn't compete with crystal clear static free smoothness of FM Stereo.

    But technology wasn't the only thing that helped kill WABC--better programming by the FM stations did as well.  FM radio stations like WXLO ("99X") competed directly with the Top 40 Great, playing similar music and using the same type of upbeat jocks.  Some of the jingles even sounded suspiciously similar, as 99X used many jingle packages from the PAMS jingles company.

    Despite rating plummets as listeners opted for better sounding FM radio, WABC hung on for as long as it could.  The Musicradio top 40 sound incorporated in 1977 evolved into an adult contemporary format by 1980.

    On  May 10, 1982 the station  left music for good and switched to an all-talk format.  It was a sad day in the radio industry as well as for those who grew up with WABC.  The day marks a sorrowful event in radio history.

    Talk radio suffered its growing pains through the 1980s.  In short, AM radio was considered dead by most industry experts.  There was even some talk of abandoning the medium altogether.
 
    It wasn't until the summer of 1988 when a little-known Sacramento talk show host named Rush Limbaugh came to WABC syndicated his talk show nationwide.  Despite attempts by his political enemies to silence him, Limbaugh revived AM radio.

    Today, WABC thrives on talk personalities like Joan Rivers, Dr. Laura Schlesinger, Sean Hannity and of course America's best-known conservative Rush Limbaugh.

While the large needle on the car radio dial pointing to 77 kc has been replaced by a digital "770" readout, and the likes of Cousin Bruce Morrow replaced by Dr. Larua, the memories of WABC will live on forever.  There is a web site completely dedicated to the greatest radio station of all time--   Alan Sniffen's WABC Musicradio website.  It's well worth a visit for anyone who will still get goose bumps when they hear the familiar "seventy-seven WABC " jingle.

Be sure to listen each Memorial Day weekend for the WABC Rewind.  WABC will abandon its talk format for the weekend to play best-of memories.



Please enjoy the sound files below, but also visit Alan Sniffen's WABC Musicradio website.
His site is an amazing tribute to the greatest radio station of all time.  I promise you won't believe your ears.


EACH ITEM UNDERLINED IS A SOUNDFILE.  CLICK IT!!!!

 

Here are two files from when WABC called itself  just "'ABC" in the 1970s.  It was a short-lived era as WABC ownership decided against dropping the "W" not long after it was implemented.

 'ABC                              The best music 'ABC
 

WABC prided itself on its weekly music surveys.  From the 1960s, here's a file introducing the week's #1 song: In New York, it's #1!

A quick WABC from 1980

Classic jingle made by the PAMS jingle company that  says the most_music WABC

A drum roll followed by the sonovox"W" and singers with "ABC". Used in the late 1970s

Ah, remember WABC "chime time"?  Here's the jingle used for it.  To this day, two radio stations in New Jersey ("New Jersey 101.5" and "Jukebox Radio") still use the "chime time" jingle.  WABC chime time.

The disco era was given its due WABC as evidenced by this disco sounding jingle  from the late 1970s

EXCLUSIVE!!!  This is an exclusive demo sent by Radioboys.com.  It's a jingle demo from JAM Creative productions sent to WABC's Glenn Morgan in 1978.  Many of these jingles will sound familiar to you as currently WTJM "Jammin' 105" in New York uses a similar package.  You'll hear plenty of disco-sounding singles with "Get Off" by Foxxy and "Best Of My Love" by The Emotions .incorporated in the IDs  Both songs were staples of WABC during its brief disco sounding era of the late 1970s.  .  Many of these jingles never made their way to the air.
 

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