Over the years, my wife and I have seen thousands and thousands
of booths. While this alone does not make us 'experts', I believe
there is something useful to be learned from our pedestrian observations.
Our travels to various trade shows have taken us all over the
nation, involving diverse industries, services and wares.
There are, however, a few common threads.
* There are always multiple trade show booths fighting for potential
clients attention.
* There is rarely enough time to visit EVERY booth.
* There are always a few 'must-see' booths that attendees will
tell you about.
* The biggest and most expensive booths are not necessarily the
memorable ones.
* People do enjoy seeing recognizable celebrities and people do
like to get free stuff.
Taking all of this into consideration, I've outlined some winning
strategies to consider when trying to create a successful trade
show booth design.
Create an Experience
Stand Out in a Crowd
A Message with Style!
Avoiding Pitfalls and Unnecessary Expenses
Spend Smart, and Spend Less!
Celebrity Appearances
Trade Show Free Giveaways
Create an Experience
Every exhibitor at a trade show must design a booth, but most
fail to design an EXPERIENCE.
Unless you are in the actual business of booth design and construction,
chances are your goals are not to impress clients with the craftsmanship
of your backdrop.
So what are your goals?
Ask yourself the following questions about your booth:
* What will attract people to your space?
* What will create an exciting buzz spreading all across the convention
center?
* What will produce an emotional response in viewers?
* What will people remember and talk about, long after they have
returned home?
When we rent our DeLorean Time Machine for companies to use
at trade shows, all four goals are accomplished almost instantly!
Studies show that people remember EXPERIENCES more than fancy
graphics. With the Time-Car, future clients engage in a stimulating
experience with music, fog, lights and strobes, all emanating
from the most famous movie car 'of all time!' The vehicle produces
smiles from everyone who views it, sparking their imaginations
or perhaps fond memories of the wonderful film 'Back To the Future.'
What better mood for a future client to be in, when approaching
them about your product or services? Use the car as the ultimate
'ice-breaker', adapting their enthusiasm for the vehicle into
your introductions and company's information.
Linking your business with a positive experience at trade shows
will produce lasting results, and incorporating our spectacular
'time-proven' display can do just that.
Email us today and use our experience to give clients their own
unforgettable experience!
Stand Out in a Crowd
In an ocean of other trade show booths, (many of which may
be offering similar things), you need to STAND OUT! The challenge
of any successful trade show booth designer is to draw peoples
attention with something unique, something unexpected compared
to other displays.
Now, if I may share some personal observations.
Over the years, while appearing with our DeLorean Time Machine,
we are continuously reminded how much the car 'stands out' on
a highway full of other vehicles.
When driving to events, we enjoy playing the game of counting
how many 'honks', 'thumbs up', and camera flashes we get from
other passing vehicles. It is amazing how many folks go out of
their way to share their enthusiasm on the road in such a manner!
Upon arriving at the back doors of convention centers, we are often encircled by caterers, security guards, union workers and other convention center staff, all crowding to take a look at something they view as out-of-the-ordinary. I can only imagine that over the years, these folks have seen it all; every booth display for every trade show, passing through the loading doors, and I am humbled by their special attention to our car.
As we set up, driving the Time Machine into it's awaiting booth space, the car draws the attention of surrounding exhibitors, who often abandon their own assembly work to get a sneak-peak at all the excitement. This is always a nice pre-tradeshow confidence builder for the clients who rent our car for their booth design.
Finally, when the trade show opens, and the cavernous hall
floods with potential clients, people are invariably drawn to
the puffs of fog rising high above the other booths. Yes! The
'reactor vents' of our Time Machine can blast cool theatrical
'steam' to attract crowds from far across the show room floor.
Needless to say, standing out in a crowd can be a difficult challenge,
but is effortlessly achieved with our services. Email us today.
We'd love the opportunity to help make your booth OUTSTANDING!
A Message with Style!
What kind of image does your company project? Sophistication?
Technology? Leading consumers into the Future?
By integrating your message with a clever theme, you instantly
increase the retention rate.
The plain display with a table cloth and brochure stand will be
overlooked or easily forgotten. Create an impression on your customers
minds by associating your product with the spectacle of the DeLorean
Time Machine!
Does your product or service save clients valuable time? Compare
and illustrate it as a kind of 'Time Machine!'
Incorporate the Time Machine attributes with your company's message!
There are endless possibilities limited only by the imagination!
Have an office contest to come up with the best one!
* 'Welcome FUTURE Customers!'
* Enjoy the FUTURE, today!
* Save TIME with our service or product!
* Products ahead of their time!
* Historic breakthroughs in Technology!
* Products that go beyond the time-space continuum.
* FAST, Out-of-this world, Innovative, Leaves competitors in the
past, etc.
Have some fun with trade show booth slogans for your product,
associated with this impressive car. You're company will be long
remembered for it's resourcefulness in presenting such a rare
spectacle for their enjoyment!
Email us today (or yesterday!) to rent this DeLorean Time Machine.
Avoiding Pitfalls and Unnecessary
Expenses
Planning, financing and setting up a successful trade
show booth can be a challenge.
It requires a sufficient budget and smart designing to come out
on top.
Let's start with some of the considerations of trade show booth
designs:
* How many booth spaces will you have to rent for your design
to fit?
* How long does your display take to set up? (Time is money.)
* Are you required to pay expensive Union labor to install it?
* How long does it take to tear down?
* What are the shipping, insurance and storage fees?
* Will your displays be shipped on time and arrive undamaged?
Most of these concerns vanish when companies rent our DeLorean
Time Machine for their trade show booth.
Imagine your booth's display personally calling to reassure you
it's on time and will be ready!
We've displayed in booths as small as a 10x10 area, maximizing
impact with efficient use of space. When displayed with a simple,
tasteful sign, set up and tear down time is at a bare minimum!
On closing day, the ignition key is turned and the car simply
drives out the door! No packing, no storage expenses and no shipping
insurance worries.
Maximum impact with minimal effort!
Avoid unnecessary troubles and worries at your Trade Show. Email
us today and let us make your booth logistics as pleasant as a
Sunday drive!
Spend Smart, and Spend Less!
Some companies consider their trade show budget a wise investment
to catch the eye of future customers.
Unfortunately, there will always be a company spending more than
you.
While you may not have their budget, you can have something that
NO ONE else will have.
(A DeLorean Time Machine, perhaps?!)
You don't have to outspend your competition to out smart them!
Many large companies may invest hundreds of thousands in fancy
booth designs with custom machined aluminum and glass fixtures
or plasma TV screens. They can rent multiple spaces to 'take over'
entire areas of the show room floor and decorate their 'compound'
with overstuffed furniture, coffee tables and cappuccino machines
to 'WOW' their potential clients.
While all of this expense is nice, the end sum still does not
amount to anything you could classify as 'Spectacular' (as in
the word 'spectacle'.)
Is the client really going to walk around afterwards telling everyone
about the free cup of coffee they got, or how nice the chairs
are in that other booth? -Probably not.
Grab your clients attention with a once-in-a-lifetime spectacle
and let them promote you from that moment on by telling everyone
they know about what they have seen!
Spend your money wisely. Consider renting the DeLorean Time Machine
to maximize the impact of your investment in future clients! Email
us today!
Celebrity Appearances
Celebrity appearances are an effective way to draw
a crowd, but the cost can be substantial. They may only agree
to appear for just a few hours. This will require booth operators
to spend additional money on advanced advertising to lure people
to their booth during that narrow window of opportunity. This
can put a strain on your schedule, causing you to be 'swamped'
all at once by a crowd and not allowing you sufficient time to
give each and every client personal attention.
Of course there are also horror stories about some celebrities
who are difficult to work with. While this may be rare, a few
may present real problems that you never bargained for.
With the most famous movie car 'of all time' appearing in your
booth, guests can enjoy being close to a 'Celebrity Car' throughout
the entire duration of the trade show, with no worries or anxiety
about missing it! To date, our DeLorean has happily posed for
more than 40,000 pictures with enthusiastic fans -and still loves
the attention!
Over the years, we have had the fortunate opportunity of meeting
some real life celebrities, and many of them are genuinely wonderful
fellow human beings.
If your budget does allow, you might consider combining a star
from the movie with the car!
We've done it and it can truly turn an outstanding display into
a full blown event!
Email us today and let our DeLorean Time Machine make your trade
show or event a 'star-studded' spectacle!
Trade Show Free Giveaways
Over the years, I've personally picked up hundreds of freebies
at trade shows. Some are cute for the moment, but eventually,
they all end up in the trash.
They break, they get dirty, or the batteries die, and they all
have a limited dusty shelf life.
If only you could offer trade show attendees something PRICELESS,
yet at little expense to yourself.
You can!
Think about it.
What are the most treasured items in a person's life?
Or to put it another way, what is the one thing people will run
back into a burning house for?
-Certainly NOT a cheesy trade show gadget!
Studies have shown that people value their photographs as 'priceless',
and would even forsake jewelry, fur coats and other replaceable
items in order to save their photo album memories.
We've experienced trade show after trade show, where people line
up down the aisles for a photograph with the DeLorean Time Machine.
When you give someone an instant picture of themselves standing
with this 'Star Car', you are giving them an experience as well
as a lasting memory that they can share with others and talk about.
When placed in a cardboard frame, stamped with your logo and contact
information, you increase the impact! You have engaged them personally,
creating a keepsake that involves their very image! Their photo
with the time machine may make it's way to the company cork board,
refrigerator, or maybe even the interoffice newsletter and website.
But this is one trade show freebie that is not destined for the
garbage can.
If a picture is worth a thousand words, email us, and put this
unique word-of-mouth advertising to work for you today!
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