Jerald Smith and Peggy Golden
This business
simulation game is designed for students enrolled in a marketing course or
management development program. Student players experience simulated real world
experience in managerial decision making enabling them to see the relevance of
the principles being taught in the course. This business simulation is simple enough to learn in
about an hour and yet includes all of the variables a student needs to know to
understand the major concepts of the marketing process. An additional benefit
for players of MARKETER: A Business Simulation is that
they experience the complexities of competition early on the simulated game.
Although the scenario described in the student manual concerns the home
entertainment industry, the instructor can substitute another scenario, if
desired.
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Jump to Overview and Decisions to be made
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To allow students with different academic interests to make marketing mix decisions and to consider the multidimensional aspects of these decisions
To provide the opportunity for student interaction in organization teamwork
To improve students' communication, leadership, and interpersonal relation skills
To help students develop rational decision making skills
To demonstrate the importance of such management tools as budgeting, forecasting, strategic planning, break-even, and other types of data analyses
To introduce students to various environmental, ethical, and social responsibility problems that may occur in a firm and to show the consequences of the decisions they make
Unfortunately, no simulation can duplicate real life. This simulation, however, attempts to build a marketing model that is as close as possible to actual conditions. It is suggested that student teams approach the simulation as a real-world environment in which they must compete against other firms, not play against the computer.
The instructor's manual, which is only available to the administrator, has been installed on the administrator's floppy disk. It explains how to administer the simulation and provides suggestions for grading the performance of student teams.
Order products
Price domestic product
Advertising budget
Sales Promotion Budget
Distribution Improvement
Bonus Paid to sales force( per unit)
Product Development/Quality
Number of Salespersons
Select an Export Area
Select Market Research studies
Respond to an ethical or marketing incident
Name the business
International aspects have been increased.
The instructor has the ability to arrange the incidents in any order.
Quality management has been added as a budget item.
The product (formerly a home entertainment center consisting of an AM/FM stereo radio with cassette player) has been enhanced to include a compact disc (CD) player.
Market research studies have been expanded and are now easier to purchase.
The student manual has been rearranged to follow the order of decisions on the Decision Form.
The traditional four Ps of marketing (product, price, place, promotion) have been expanded and enhanced in the simulation variables.
A floppy disk has been furnished in case the instructor wants student teams to enter their decisions on disk rather than on a paper Decision Form.
Templates for spreadsheets allow "what if" scenarios by students.
No. The simulation is quite different in the third edition including an export area for your product and new incidents. The old manual does not match the new software.
I would like to download the pro forma spreadsheet for Marketer, 3rd Edition. How can I do this?
Just click on the item below and it will transfer to you as an Excel worksheet. You can read it easily with Excel, Quattro Pro for Windows, or recent versions of lotus.
Click here for an Excel version.
Click here for a Lotus version.
Click here for a Quattro Pro version.
DESK COPIES
Instructors who would like to order a desk copy of the student manual should contact their Houghton Mifflin representative. Their names are listed at http://tolkien.hmco.com/hmco/college/pubrep.html
An adoption copy of Marketer may also be ordered from the Houghton Mifflin
Catalog:
http://www.hmco.com/ColCat/main.html
Instructors may also contact the authors for additional information (no student calls please!)
Jerald Smith Office: 954-462-5220 Email: simulations@worldnet.att.net
Peggy Golden Office: 954-762-5220 E-mail: golden@fau.edu
Our Home Office Fax: 954-462-5202