This business simulation game is a dynamic
exercise designed for students enrolled in courses that feature the
concepts in entrepreneurship, business, and/or retailing. It provides
student players with simulated real-world experience in managing the
variables that are encountered in business decision making. It enables
the student to practice various principles in addition to
learning them--a learning by doing approach to education. The scenario
and rules of the simulation can be learned about an hour. An additional
benefit for players of the simulation is they will experience early in
the educational process how many areas of business are interrelated and
that the decision maker must consider how each affects the other. The
scenario described is one concerning the retail clothing industry, a
fast- paced business with hyper-competition.