This very popular simulation game is designed for
academia and management development and built around the
commuter/regional airline industry. It can be used in business
strategy, operations strategy, marketing strategy, general management,
and airline programs of all types. Teams of from 2 to 5 students make a
large number of decisions involving strategy, marketing, and operations
management. Each decision period represents 3 months and the game can
be played for 6 to 12 iterations.
Interpretive Simulations, our publisher, has
updated the simulation and adapted it for use on the internet.
Instructors may download resources and demo the simulation by
requesting a faculty ID through the Interpretive site. A link is
provided below.