Time-Compression Technologies Magazine Archive 2002 (and backfills for previous years)
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Author Lynn B. Keefer
Source Time Compression Technologies. v6 n4 May, 2001, pp 43-5
Abstract For many engineers and designers, the word selling is something that someone else does. It may even be considered a dirty word. After all, we're technical people who create great ideas - our ideas should stand on their own merit and be recognized as the real contributions to product development or process improvements. Every day, however, some of the best ideas that could change the course of a business get dumped in the trash can for lack of a champion - that individual who recognizes the powerful implications of a great idea and speeds it through the organization toward productization. How does this happen? Why so frequently? What would happen if we could reverse this trend and center the organization on ideas and creativity? Who will make it happen? XX
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