Time-Compression Technologies Magazine Archive 2002 (and backfills for previous years)
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Author Todd Grimm and Terry Wohlers
Source Time Compression Technologies. v6 n9 Nov., 2001, pp 45-6
Abstract To offer winning products, companies must make sweeping changes - both cultural and technical - to their product development practices. Justifying the purchase of new technology like rapid prototyping can be a difficult process. The buying decision not only requires that funds be allocated, it also requires change, which for many is a risky proposition that takes a lot of effort and creates much discomfort. In business, it may seem that emotions and human behavior do not belong in the decision-making process, yet these factors weigh heavily in every decision. Understanding this and using it advantageously may be the secret to getting a decision to alter the way things are done. With an open mind, it can become apparent that many actions, opinions and decisions are based on an emotional response that is then supported and justified with logic. XX
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