Time-Compression Technologies Magazine Archive 2002 (and backfills for previous years)
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Author Andrew Hally
Source Time Compression Technologies. v7 n3 May, 2002, pp 13-4
Abstract A modeling tool combined with Internet communications and RP transforms the way one company develops products. Few, if any, industries operate under greater time and cost pressure than promotional toy makers. These companies usually have only a couple of months to design and manufacture toys that must meet rigid safety restrictions, demanding licensor approval standards and very low-cost targets. Additionally, the manufacturing volumes of these products can be huge - often tens of millions of pieces - while production line times must stay short. Understandably, promotional companies are always looking for the means to improve their product development process. Los Angeles-based Equity Marketing - a leading developer of promotional toys - has found such an edge in a new computer modeling tool called the FreeForm model-ing system from SensAble Technologies (Woburn, MA) - a modeler manufacturer. Equity has combined FreeForm modeling with standard Internet communications technologies and rapid prototy ping to transform the way it develops products. This new, digital process slashes cycle time in half and creates tremendous cost savings by tackling time-consuming tasks in parallel. XX
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