Google.com

By Casey Fisher

Google.com is yet another new search engine in the vast realm of the Internet, but what makes this search engine different is its new and elegant approach to searching and organizing information. Google.com has an easy to use interface that is clean and free from annoying ads and distractions. There is one simple box to type in what you are searching for. Results are shown with context sensitive summaries which allows one to easily find what pages will satisfy his or her searching needs. This might not be something new in the search engine world but what is new is Google’s ability to analyze all the content on each web site and factor in fonts, subdivisions, and the exact positions of all terms on a page. It also factors in content of neighboring pages. Google is able to achieve this amazing text matching task through its hypertext based system. What all this means in everyday and simple terms, is that Google returns results that are what you want. This, though, is not the most amazing and newest part of Google. What makes Google a fabulous search engine is its patent-pending PageRank technology. This is very complicated but basically it determines the importance of web pages by solving an equation of 500 million variables and more than 2 billion terms. What it does is it defines a link from one page to another as a vote and the pages with the most votes get put on top of the importance list. Those pages with the greatest importance in turn get presented to you as the best pages regarding your search query. This is not all it does, it also analyzes the page that casts the vote, and if this page is more important than others, that pages vote counts more heavily than the others’ votes. All this technology allows Google to return true search results and not ones manipulated by marketers and editors of web pages. They never, unlike many other web pages, alter the rank of importance of web pages based on advertising. All these new technologies make Google a new and upcoming forerunner in the web search engine market.