Computerdammerung: The Twilight of the Magazines, the Computers ... all the beloved gadgets and lies and stories

“Dammerung” apparently means twilight, both dusk and dawn. ... Which is just to state the obvious, so far at least in the history of our universe: whoever departs the stage will be replaced.

... But my tale is of the gathering gloom, the end times of the adorable Personal Computers, particularly as reflected in the sad evaporation of their chroniclers of so many years, the ever-impartial truthful faithful computer magazines. ... In the U.S. they are gone — and forgotten. ... PCWorld stands alone, although to be sure accompanied still by an occasional December PC Magazine, left on the bookstore stands by the clueless staff....

And the computers aren’t really disappearing, either; they’re just getting so cheap there’re no obscene profits in them anymore! ... For years, Microsoft, hardware manufacturers, and computer magazines have stood athwart history crying “Stop!” whenever markets tended towards lower prices, and were surprisingly successful with that peculiar American combination of outrageous incompetence and straightforward monopoly collusion. ... But, finally, the dream is dying. ... First Moore’s law got sick, and then the Kredit Krisis Krunch attacked our condos and all that entails, and then — well people just won’t pay $1000s for stuff they can get for $100s.

The Golden Years: Money for Nothing!

In brief, the Microsoft racket (from Windows 3.1 to half-past Vista approximately) was like this: each generation of Microsoft’s operating system would, strangely, amazingly, never run on the previous generation of hardware! Nothing would work! ... It was as if the hardware manufacturers and Microsoft conspired to make it so! ... Unbelievable, I know, but I remember trying to degrade a Windows ME machine back to Windows 98, and the utter blank refusal I encountered; I had to reinstall ME and return the thing. ... W98, you must understand, was an infallible cure in those distant days, for sickly Windows 95 and even 3.1 machines; it would install on any hardware, recognize any modem, any CRT — it was the sovereign remedy! ... But not for the h/w the manufacturers cooked-up for the next Microsoft OS, in this case the execrable Windows ME which, even before Vista, was known as Microsoft’s Big Mistake. ... The reason it was this way was so people wouldn’t get strange ideas when they noticed how fast the old operating system ran on the new, Moore’s law improved, hardware; they might think the new Microsoft OS was pointlessly encumbered with useless features just so it could justify increased hardware capabilities!2

... The new OS software would supposedly run on the old hardware, and indeed Microsoft ’n’ the ever-truthful and enthusiastic computer magazines urged users to upgrade their existing operating system. However, the Moore’s law improvements in the new hardware that made it so desirable would, if you were stupid-enough to upgrade the OS1, actually make your existing hardware slower and worse: Microsoft, for some mysterious reason, always designed the new operating system so it required increased disk/memory size and graphics capabilities that would, somehow, result in an average new desktop machine @ around $1200 or more — as if, in some mysterious way, they and the hardware manufacturers were working together to make sure every new computer would cost as much or more as the one you bought two or three or five years ago, even ’though Moore’s law should’ve made everything cheaper! ... But your old machine would, typically, still have the pitiful amounts of memory and hard drive and graphics which cost $1200 or so a few years ago; hence, would run the new OS poorly, if at all....

The Moore’s law effect was the collusion wasn’t so obvious: they weren’t increasing prices, they were just keeping them the same. The point of the ever ridiculous increases in the operating systems’ “power” — pointless graphics and flummery — was to give this hardware something to do: think Vista’s pointless transparency effect. ... This was necessary so people didn’t notice you don’t actually need much power to do the average spreadsheet or edit a document. At least since around 1989. ... In short, it was personal computer featherbedding!

... And everyone was happy! ... And the computers stayed around the same price, even ’though they should’ve gotten much cheaper like what happened everywhere else — TVs, cellphones, music systems — during the same period....

The British

Fortunately, the United Kingdom has the blessings of socialism bestowed upon themselves, and so equipment is still about twice as expensive as in the good ol’ USA. ... Hence they have numerous computer magazines which I can buy in US bookstores — not as many as there used to be, to be sure, and the “high street” retailers are falling-over like flies, and basically the sceptered isle is not so insular they can’t see across the pond and the fate awaiting them. ... But they publish, and print beautiful 4-color ads, and propagandize relentlessly about how the public really doesn’t want cheap (that’s around $800 there) computers, and about how Windows 7, the Operating System to Come, won’t be anything like how that nasty Vista turned-out to be so sadly — although it’s really working great now with all the wonderful SPs! — and which they fellated in its turn oh ages ago....

So I plan to chronicle the ridiculous mendacities and obfuscations of the magazines and the industry, month by month, issue by issue, especially amusing pretentious wacko puffery fantasy by fantasy — and conceivably make this site even less attractive than it is already! ... Elsewhere I’ve noted the demise of poor Dr. Dobbs, but suffice it to say there are no programming magazines anymore. ... I may even stop subscribing to Microsoft’s MSDN, since it’s become total puffery (The Tide Recedes). So that’s out....

And I should note that it isn’t just that everything’s gone to the internet. ... Expensive computers didn’t go to the internet; conceivably the competitive forces brought to bear by a relatively-truthful advertising medium help make computers cheap, but the internet doesn’t make them cheap. ... And “hobby” magazines still survive, most admirably Nuts ’n’ Volts, and I believe that when the storm finally passes there’s plenty of room for written distributed dead-tree content. ... Model Railroad magazine still prospers, for instance, despite their seeming best efforts to torpedo the thing; there are others.

... But on to the mortuary! ... Let the hypocrisy begin!

PCPro 7/09

Our first contestant is, of course, the inspiration for this exciting exercise, reaching an utterly dazzling level of hypocrisy which I don’t think I’ve encountered before! ... On page 121, Dave Mitchell is exercised by evil web entities that pretend to be unbiased reviews but are, shockingly, actually mere created fictions of the hardware manufacturers! ... I quote in full the actual last paragraph of his outraged lament:

Our advice to the people behind this new rash of "reviews" websites is to stop insulting the intelligence of your potential customers and stick to selling products. As for us, we'll continue to provide unbiased and totally independent product reviews.

I literally gasped when I read that, particularly the thrilling last sentence! ... Why, that’s tellin’ ’em, Dave, I mentally cheered. ... Pay no attention to those glittering 4-color ads surrounding your diatribe; why, you couldn’t be influenced by those things! ... And how can we be sure of that, you may ask, you cynical scoffers!?!?! ... Why, because Dave just told us, right there in black and white — and Dave — and PCPro, and indeed all the toilers and floggers in the vineyards of the great computer magazine industry — why they would never lie; they’re as truthful and honest as the day is long and the snow is driven!!! ... My goodness, Owen!!

... And they actually don’t have glittering 4-color ads directly around the article; I’m not sure that’s the intention, but perhaps they’ve sequestered the “business section” off by itself — well, no, there are ads in the section. ... Sadly, not as many as there might be....

I like PCPro; very informative, often has stuff I don’t see anywhere else — which, to be sure, isn’t that hard now that the magazines are keeling over; but it’s still amusing. I mean, I’m paying for it! ... But do they really expect me to believe this nonsense? ... Do they maintain, like, a personal reservation “well we don’t really lie when we compare one product to another, even if we do lie about the product category”? ... I.e., all the remaining magazines ballyhoo Windows 7 (well, except the proud Macintosh bunch) and, for all I know, it is wonderful — compared to the previous OS, Vista — which of course is all they can legally compare it to, at least according to the strict strictures of the very strict magazine review comparison code, as written in blood and four-colors somewhere. ... Thus, they aren’t actually lying exactly when they claim W7’s wonderful, even ’though they are aware that, for instance, compared to the many-years-patched XP, it might suck the big one. ... I’ve actually seen this kind of justification printed!

... And I am cruel: of course they puff the advertisers, including the Windows 7 juggernaut! ... If somebody doesn’t buy Windows 7 — and I fear they may not, despite or perhaps because of Microsoft’s and the magazines’ relentless puffery — they can forget about four-color ads, and start thinking about fast-food preparation....

But of course, that’s my subject: the end times....

Microsoft and the Giant Stupid Download

Tuesday, July 14, 2009 7:33 pm. It’s a stigmata of really bad software; I’ve known it for years, like an old cranky drunken friend. ... It churns and grinds and churns, and then, after just-enough time so you’ve gone away to do something useful like drink coffee, it pops-up a query, a question, something it deeply wants to know: “store the files in the temporary directory, or one you choose?”; or “are you ready to install our Stupid Program?” ... Anything’ll do; just so there’s a question, and the endless grinding process cannot continue unless someone shows-up and tells the extremely stupid software something. ... It’s like it’s lonely; it knows it’s stupid and ugly, and it just wants a response, any response, out of someone....

.... And what would the computerdammerung be without Microsoft, the King of Dumb Software? ... In this case, the giant software company really really wants me to download Internet Explorer 8. ... And Heaven knows, I’ve tried! ... Of course, once it’s installed, as usual I tell my firewall to block its every move, but I like to keep up and am happy to oblige the giant monopoly with my attic zoo of computers....

But on numerous occasions I’ve told them to go ahead, do what you will with me, and walked off to something marginally more productive, only to return at lights-out shutdown time to see a Very Important Question: Microsoft wants to send my user experience back to Microsoft and, after churning for a minute or a half or half an hour or who knows, they stop everything and ask me if I would like that to happen. And wait for the answer. ... I don’t know how long they churned or how long they wait, and my answer wouldn’t make much difference — because of course I just turn the machine off. ... No downloads today, kids!...

But I am confident I am not alone, and all across the fruited plain thousands if not millions of computer users have the same invigorating experience. ... There are many innocent victims customers who prefer to do giant Microsoft downloads when they aren’t actively using the machine, and the IE8 download is carefully precisely relentlessly brilliantly designed to make that approach break! ... I mean, you can’t buy stupidity like that! ... You have to cultivate it, year after year, raising it from a tiny pup until it dominates your corporation and all its works!




Notes

1. Idiots are often advised in the pitiful magazines to “upgrade” their Windows operating system, instead of buying the new operating system built into a new machine. Microsoft does this because it can, and because idiots will pay $100 or $200 for some stupid piece of plastic, instead of the software they’d get with a new machine for a far lower price — although to be sure, in the golden days the price would always be amazingly consistent with the last generation of hardware, but nevertheless far spiffier because, indeed, Moore’s law did make it that way. ... But buying the operating system as a separate purchase and installing it onto hardware you already owned or, even more ludicrously, purchased in premium bits at a store so you can have your own super machine — that is stupid. ... You can tell it’s the expensive route because the magazines are so uniformly tolerant and even enthusiastic about it. ... The Linuxoids, when they’re not lying about how EZ their precious free operating system is to use and install, rightly complain that installing Windows under such circumstances is comparably annoying and ridiculous. We peasants know of these things as the “driver problem”. Which is why we pay the hardware manufacturer to install the $100 OS which he gets for $20, so we can return his hardware when it doesn’t work.

2. This amazing coincidental restriction — that the previous Windows operating system would never run on the new hardware — was violated in the netbook phenomena, which is why that product category is so disastrous for Microsoft’s fortunes. ... Now everyone knows that Vista “costs” at least half-a-gig of memory over XP — but no one knows why! ... The “added security” is the usual bogus misrepresentation. ... But then we really do know why; the stupid transparent wiggly graphics junk; the ever-vigilant “copy protection” aka digital rights management. ... See, in this case Microsoft forgot the plot; or at least, misread the future of Moore’s law, since it was probably a bad idea to continue pointlessly-jiggering the operating system to take up more hardware resources when Moore’s law wasn’t going to compensate for such practices anymore ... so to speak....