TO: The Management Team
FROM: Ronald Blather, Director of Human Resources
SUBJECT: Customer Service Essay Contest
As you are no doubt painfully aware, the Corporation has expended considerable effort and money over the last several years in various efforts to improve our customer service operation.
Despite these Herculean labors, our rating in the latest Customer Service Assessment languishes in 121st place out of the 120 companies studied. (Don't ask.)
As they say, when you have lemons . . . We have therefore decided to turn this negative into a positive by proudly announcing "The First Annual Millennium Corporation Customer Service Snafu Essay Contest." The contest announcement, which appears below, will run tomorrow in several prominent national newspapers and appear on a special Web site: www.snafus.com.
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The First Annual Millennium Corporation Customer Service Snafu Essay Contest
As a customer of the Millennium Corporation, you undoubtedly have had many unsatisfactory dealings with our customer service representatives. Now, you can turn those experiences into valuable prizes!
Now these inconveniences and humiliations can become the best things that ever happened to you!
Enter: The The First Annual Millennium Corporation Customer Service Snafu Essay Contest
To enter the contest, just describe, in 300 words or less, your story of lackadaisical, incompetent, or malicious behavior by our Customer Service Representatives.
Then, simply email your story to us at: snafus@millennium.com, or enter directly on our special contest Web site: www.snafus.com.
100 winners will be chosen, and the winning entries will appear on our Web site. All winners will be awarded valuable Millennium Corporation products and services.
You may enter as many times as you wish.
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Please take every opportunity to publicize the essay contest in your dealings with customers, and in your personal contacts.
In the near future, I will write to you again in our continuing quest to improve the management of the Corporation.