"Link Automation Decisions
with Business Profits."
A New Level of Management
Replace cost cutting - with intelligent spending
Don't improve technology - improve profits
Jesse Brogan, Management Engineer, brings
you a way to manage an area where there is no real management, the gaining of
profits through office automation. This is one in a series of management
engineering works, built on the new vision that comes from applying
professional efficiency engineering to the art and science of gaining performance
through organizations. An original application area from the father of
management engineering, this work is one result of a two-decade study of
efficiency in management.
First, you have to see the demon. Capture
the vision! The first 10% of Harnessing The Technology Demon
is free, and you can read it or download it now! It is so packed with
good-management applications that I am glad to provide it. This work sells
itself!
The demon is hidden. Two great secrets
are revealed. The first:
This demon is real, and money is being diverted from
potential profits to feed it.
The second, There is no information-technology
management being performed at the organization level. We find no business-income potentials for a manager
to gain through most of the information management decisions that are now being
made.
Does anyone remember why we have office automation? Instead of saving us money and making our lives and business operations
easier, we have to call on experts just to load a screen saver. If we need
unplanned access to our information, we have to hire experts to extract it in
useful form.
We managers are the ones who have something
to accomplish with the computer. It is supposed to help us do things; not to
make doing things increasingly difficult. User businesses aren't supposed to
support the technology industry, that industry only exists to support its
users. What sort of twisted logic tells us that
we need an 800 page technical manual and forty minutes of research to properly
hyphenate a word, or prepare a standard signature block?
Knowledge and information are business
resources. So why do hackers seem to have better access to it than our own
people? We no longer freely use our information; we have to concentrate on
protecting it so that others don't use it.
The tools for taking
charge are already in your hands.
Do not despair. The ones who have control over
spending have all they need to harness this demon; to point it back toward
business profits; and to apply the spurs.
If you are ready to start managing this
monster, Harnessing the Technology Demon tells you what you are
facing, and helps you to see it clearly. It gives the vision that lets you
grasp the reins. This book provides direction based on profit-driven viewpoints
and understandings.
Yes, it is a demon. It is an entity that is
opposed to the life and health of technology-users. It is a spiritual being
that aggrandizes itself by harming those who listen to its whisperings. Like
all such beings, it has no real power over its victims, but appears to have
power because it exercises influence upon others.
I am not
asking a manager to take on just one or two businesses, but the whole information
industry. How, you might ask, is a manager supposed to have any influence on
something of this size?
I offer this question as an example of the
demonic whispering; telling you that you have to take what is offered and make
the best of it. It is a statement in a wrong spirit, a spirit that does not
support intelligent management.
Modern managers now make decisions to expend
on automation without even an expectation of increased income. That is the
extent of the influence now exercised by this gluttonous monster. As we now
manage, it is actually hard to find intelligent decisions on automation
expenditures.
The real power is yours,
and you can exercise it at any time.
The real power is not technology, as the
demon insists; it is in the dollar. This demon is harnessed through intelligent
application of management with a clear vision on what a manager is to
accomplish through automation decisions.
The attachment of decision to profitability
is only the beginning. Instead of having the demon put demands on the manager,
the manager can insist that this demon serves the purposes of management. When
a determined manager no longer spends to feed this creature, its power is
quickly brought to heel. If it wants to survive, then it must serve.
The longer you wait, the more of your
potential profits will bleed away. Get what you can now; the first 10% of the
book is free for download. When you see what you are missing, I know you will
want the rest!
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