Henry B. (Hank) Strub

 

                          10 S. Letitia, #301                                                               Home:    (215) 592-1640

                          Philadelphia, PA  19106                                                       Mobile:  (215) 341-7706

                          http://hbstrub.home.att.net                                                   Internet: hbstrub@att.net

 

 

Employment and education:

 

2002 - Present   Lead Human Factors Analyst, Electronic Ink.                                                       Philadelphia, PA

A Design consultancy, focusing on the overall design and user experience of interactive applications.

·   In first year, superior satisfaction of clients is leading to significant repeat business for multiple employees.

·   Most client work on corporate intranet applications and standards for intranets.

·   Content domain foci have been pharmaceuticals and financial services.

·   Other work has included eLearning.

·   Teach self-developed 2-day overview course on Human Factors for corporate clients.

 

2001 - 2002       Independent Consultant.                                                                               Based in Chicago, IL

·   Major website review, including heuristic review, eSurveys, and focus groups.

·   User experience for eLearning business soft skills.

·   Focusing Learning Management System design for marketing to schools.

 

1999 - 2001       Director of User Experience, Interaction Design. UNext.                                              Deerfield, IL

UNext, an online startup, created a virtual university for business courses as it grew from 90 to 450 employees.

·   Manager:  “Chief of staff” for President of UNext Learning Systems and Vice President of User Experience (UE), Don Norman.

-    Core Interaction Design team of six responsible for iterative design of university’s web site.  Team accomplishments included vision for second generation course and instructor interfaces, course simulations, and online community.

-    Interim Director, both UE Design and Testing teams as they grew from 10 to 25 employees.

·   Designer:   Developed initial information architecture and feature specifications for Instruction group’s part of online university web site. (patent application on this work).

-    Served as communication bridge between Instruction and IT groups.

-    Iterative design of grading interfaces, for both students and instructors, and multiple course types, across incompatible Broadvision & Oracle systems.

-    Interaction design specialist for interactive course components.

-    Developed standards for course interaction.

·   User Testing Expert:  Consulted on test methodology for UE testing group.

-    Responsible for field testing: leading, training, or supporting all field work.

-    Led equipment and build-out planning for UE’s three lab facilities, with 70 total test stations.

 

1992 – 1999      Member of Research Staff, Interval Research.                                                           Palo Alto, CA

Company chartered to research and create foundations for new technology industries targeted to consumers.

·   Researcher:  Explored new concepts for information technologies from a cognitive perspective.  Applied media technologies in new ways including video and data displays, and both speech and non-speech audio.  Consulted regarding User Centered Design.

-    Future consumer research, informal user testing, literature research, paper prototyping, design team participation.

·   Project Coordinator:  Created new approaches to consumer camcorder technology (random-access storage and marking), form factors (variations on wearability), and turned video recording and editing into a social activity.

-    Coordinator and communicative “glue” for diverse six member project team, for three years.

-    Participated in all aspects of technology, form factor, software, and video presentation prototypes.

-    Led over twenty field tests on working prototypes.

-    Investigated business models. Led preparation of two patent applications.

·   Human Subjects Committee, Co-founder and chair.  Adapted Federal Guidelines for protecting subjects to corporate needs and time pressures, applying them to respect subjects while being efficient for colleagues.

-    Reviewed and consulted on design and implementation for a wide range of studies on people.

 

1986 – 1992      Ph.D. Psychology & Cognitive Science, University of California, San Diego.                  La Jolla, CA

·   Dissertation Advisor:   Donald A. Norman.

·   Dissertation:  Cognitive Customizations: Ways People Cope With Technology.   Generated cognitively-based theory on customizations and everyday devices, for helping people perform their normal activities. 

-    Methods included field review of technology in its context, many surveys and interviews, and field interventions that tested the developing theory.

-    Studied use of copiers, general aviation (VFR) flight plans, commercial aviation cockpits, and home consumer electronics.

 

1984 - 1986       Member of Technical Staff, AT&T Bell Laboratories.                      Whippany & Liberty Corner, NJ

Lab developed Craft Access System Terminal (CAS Terminal), an (early) wearable  test device which allowed phone line repair technicians to test lines and run dispatch functions.

·   Systems Engineer:  Experiences ranged from feature design and planning, to support of field trials.

 

1984                 M.S. Mechanical Engineering: Design Division:  Smart Product Design, Stanford University. Stanford, CA

 

1983                 B.S. ME, A.B. Human Biology, Stanford University.

 

TEACHING:

 

1994, ‘96, ‘98    Instructor:  Cognitive Principles for Human Computer Interaction, Stanford University.

Created graduate course for Stanford’s HCI curriculum,  to provide computer science students a foundation of
                applicable properties and methods.  See: http://www-pcd.stanford.edu/cs246/

 

1991                 Instructor:  Cognitive Engineering class, UCSD (title: Associate in Cognitive Science).

User Centered Design for cognitive scientists.  First graduate student to earn this title in Cognitive Science.

 

 

Professional activitieS:

 

Since 1990        Association for Psychological Science.

Since 1988        Human Factors and Ergonomics Society.

Since 1985        Association for Computing Machines, and its Computer-Human Interaction SIG.

Reviewer of both long and short conference papers for 3 years; also journal papers.

 

RECENT PUBLICATIONS and Presentations:

 

2003                 U.S. Patent 6,652,287; “Administrator and instructor course management applications for an online

                               education course”. Lead inventor.

2003                 U.S. Patent 6,563,532; “Low Attention Recording Unit for Use by Vigorously Active Recorder”. Lead

                              inventor.

2002                 Family Video can be Social. Essay for Workshop on Technology for Families, CHI 2002.

2002                 Introduction to Video for Field Work, and A vision for the consumer camcorder of the (near) future.

Presentation at joint meeting of CHI-Squared and AMC Information Architecture SIG

2001                 Introduction to Video for Field Work.  Lecture for Chicago Association for the Practice

of Anthropology .

1999, 2001        Other Patent Applications: UNext:  Tools for Instructors;  Interval Research:  Retrospective marking

of important events, and wireless sharing of video.

1998                 Organizer & Panelist: Privacy, Wearable Computers, and Recording Technology, at

International Symposium for Wearable Computers, 1998.

1997                                  ConcertTalk:  A Weekend with a Portable Audio Space, Paper at INTERACT ‘97.

 

 

Last updated:  February, 2004