SBIR Proposal Writing Basics: Electronic Proposal Submission Spreads Across Most Agencies

Gail & Jim Greenwood, Greenwood Consulting Group, Inc.  

Copyright ©  2006 by Greenwood Consulting Group, Inc.

 

Several SBIR/STTR agencies, including Dept of Defense (DOD), National Science Foundation (NSF) and NASA, have been requiring proposals to be submitted electronically for some time now.  That trend is now spreading to most of the remaining agencies, including the Department of Agriculture (USDA), Department of Energy (DOE) and National Institutes of Health (NIH).  We don’t want to discuss the philosophy of a paperless society or anything like that—what we want to do is make sure you realize this adds an important and potentially time consuming effort to the process of preparing and submitting an SBIR or STTR proposal.

 

The granting agencies are rallying behind the www.grants.gov electronic submission process.  NIH, DOE and USDA are already requiring you to use grants.gov, and NSF will switch from their current “Fast Lane” process to grants.gov beginning with its Fall ’06 submissions.  The good news is that once you master grants.gov, that skill will be transferable to the other granting agencies.  The bad news is that grants.gov is relatively cumbersome and technical, requiring a learning curve for many SBIR/STTR submitters. 

 

The contracting agencies appear to intend to continue to do their own thing when it comes to electronic submission.  DOD has a process that can be used across all DOD components, but NASA has a different process.  It is not clear yet what some of the smaller agencies like Environmental Protection Agency or Dept of Transportation will use, but the is no single electronic submission process that all of the contracting agencies are expected to use.

 

We would like to offer several pieces of advice if you are planning to submit an SBIR/STTR proposal to one of the agencies using the electronic submission process:

 

First, allow ample time to learn the system.  The degree of difficulty and effort required to master each electronic submission process will differ, but the common denominator is that all time to do so.  Do not plan to finalize the proposal the day before it’s due and then figure out how to upload it;  instead, start working NOW on learning the system that your agency is using.  Take advantage of the tutorials and demos that are available, ask questions of the helps desks associated with each electronic submission system, and ask for help from other firms who have a track record of successfully using the system you are about to use.

 

Second, be prepared to register multiple places.  Depending on the electronic submission system that your agency is using, you may be required to register your company, your subcontractors, your PI, and maybe your dog at one or more third party sites in addition to registering at the electronic submission system itself.  Once again, you need to start learning the electronic submission system as far in advance of submitting your proposal as possible, and be especially watchful for these additional registration requirements.  Some may take some time to register you and produce the id or account number you need. 

 

Third, be prepared to buy some conversion software.  Many of the electronic submission systems require (or at least highly recommend) that the body of your proposal be converted to PDF format.  Therefore, you will need to have access to it.  You can buy the software, sign up on the Adobe website for a “subscription,” have a friend with PDF capability do the conversion for you,  or sign up for the offer on the Adobe website to do five PDF conversions for free.  Once again, if the proposal is due at 6 am , you don’t want to be exploring these options at 3:30 am —decide what you are going to do to gain access to PDF conversion software, and get it in place in advance.

 

Fourth, seek out access to a high speed Internet connection.  Yes, we know many of you already have this.  But we also know of folks who don’t have it, perhaps in part because they live in a remote area where such service is harder to find or use.  Some of the files you will be downloading, creating, and sending can be HUGE, so try to have a plan for high speed Internet access.

 

Fifth, print the proposal out before you send it in.  Yeah, all this paperless stuff is great, but sometimes you just gotta print something to see what the heck it will look like when some administrator or reviewer for the agency prints it out.  Just because it’s going in electronically doesn’t mean it shouldn’t look pretty when it gets printed (and doesn’t violate page limits, minimum margin widths, etc).  As a related suggestion, email the file(s) to someone else before you submit it to the agency to make sure everything looks the same after it’s been transmitted.  Our experience is that conversions are pretty good about 95% of the time—the other 5% can lead to confusion, embarrassment, and other things that you don’t want to have associated with your proposal.

 

Sixth, make sure you know the submission process.  How/when do you actually “send” the proposal to the agency?  Can you submit pieces of the proposal or can you only upload it when it is finished?  Can you submit revised versions and, if so, what is the deadline for doing so and what happens to the “old version?”  Is there a way to remove the proposal entirely if you decide at the last minute that submission of your proposal would be “ill-advised?” 

 

Seventh, remain calm.  This is going to lengthen the time it takes to prepare and submit your proposal.  You are not going to understand everything the first time.  You may make mistakes, get error messages, and maybe worse.  But you are not the first person to become subjected to the electronic SBIR/STTR proposal submission requirement, and you, too, will survive.  A lot of problems can be overcome if you will simply start the process of learning your agency’s electronic proposal submission process far in advance of the proposal due date, since that will take the pressure off of you—you can afford some screw ups, confusion, and blind alleys if you give yourself time to overcome them.