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Designers Janne Kyttanen and Jiri Evenhuis look forward to a time when it will be possible to provide custom-designed products to consumers on a large scale. In their quest to make this vision a reality, they have founded Freedom of Creation headquartered in Amsterdam. The goal of the company is to bridge the gap between industrial designers, manufacturers, artists and individuals, and the rapid manufacturing process itself. Essentially FOC provides a knowledge base for these individuals and organizations to experiment and to establish the rapid manufacturing function.
Much of their initial work has been oriented toward textiles in one way or another. For example, they've used several RP technologies to make unique lampshade and fabric designs. The use of CAD early in the lamp design stage allows them to predict and sculpt the light patterns the lamps will cast on room surfaces, and how the shadows will react to air currents and other such disturbances. Both the shade itself and the resulting light patterns are integral parts of the work.   
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 As RP materials and technology develop further, the prospect is for great design freedom in the creation of intricately-detailed products which can be manufactured at relatively low cost. The size of many such markets is large enough to possibly even stimulate the development of the technology itself. 
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