Web Marketing
For Crafters
Before you market make sure your site has fresh,
quality content. Getting visitors is the first trick -
keeping them is the second. So, keep working on your
site, adding fresh up to date content. Find your
particular niche and then use more than one type of
marketing - keeping track of what works best. Either
or will keep track of your referral information.
I recommend getting a second e-mail account that can be
used when submitting to these sites to avoid clogging your main account with unwanted e-mail.
Search Engines
This is often the first place people will look, some
suggestions include:
AOL Search
Alta Vista
Excite
Google
HotBot/Lycos
Webcrawler
Yahoo
You can submit to many from AddMasters.com or AddMe.
Scrub the Net also is an easy site to navigate.
An article that may be helpful is how to make a
Meta Tag Generator
Other Good Places to Add your URL:
Crafty Links
The Crafts Fair Online
100 Craft Links
100 Sewing Links
Banner Exchanges
These are the 'vote for me' type banners to add to a Banners Page or disperse through your Site such as:
A Top 100 Country Sites
Crafters Community Top Sites
You can also find other banner programs on our
Top Site Page or
other crafters sites.
There are also many sites that will swap banners but
notice how they are set up. Some have multiple pages of banners and I suspect the only ones who scroll through are folks looking for other sites to exchange banners with.
Or start your own Top Sites List
FFA
Some Crafting Sites that allow you to add your URL FFA (free for all) - but check the fine print some ask for a return link or that you subscribe to their newsletter:
Country Crafts Free-For-All
Crafters Community
Classified Ads
The Country Gallery
Bulletin Boards
Many sites will allow you to post a message or link to your site such as:
General Crafts and Decorating Bulletin Board
Site Rings
Site Rings are available for all aspects of crafting
from gourd art, to crocheting, to
painting. Find one or more that fit your crafts and
join.
The Buzzy Crafters Site Ring
Mailing Lists
Or e-mail chat groups. This is a good way to network with other crafters in
your field. There are too many groups to list and
each one will have their own unique profile.
Sometimes it is helpful to join, and 'lurk' a bit
before jumping in with both feet. That way you'll
have a feel for the tone of the group before you
introduce yourself. It is generally considered in
poor form to advertise from the start. But it is
acceptable to add a line or two below your signature
pointing readers to your site.
I also recommend a Newsletter as a way of bringing readers to your
site and attracting new customers. The number one rule
is to maintain quality content. Yahoo has a free service.
Links
Copyright Basics
Gift Business
The Art of Display for Crafters
The "6 P’s" of Professional Crafting an article by Penny Stewart
Link to AllPosters.com and earn 25%-30% from art
You can link to AllPosters.com from a selection of
art print images.
They make it easy to sign-up, track your sales,
and build links - they even generate the HTML code
for you. Sign up today!
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