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"Let us consider that we are all partially insane. It will explain us to each other, it will unriddle many riddles, it will make clear and simple many things which are involved in haunting and harassing difficulties and obscurities now.
That is a simple rule, and easy to remember. When I, a thoughtful and unbiased Presbyterian, examine the Koran, I know that beyond any question every Mohammedan is insane; not in all things, but in religious matters. When a thoughtful and unbiased Mohammedan examines the Westminster Catechism, he knows that beyond any question I am spiritually insane. I cannot prove to him that he is insane, because you never can prove anything to a lunatic--for that is a part of his insanity and the evidence of it. He cannot prove to me that I am insane, for my mind has the same defect that afflicts his. All democrats are insane, but not one of them knows it; none but the republicans and mugwumps know it. All the republicans are insane, but only the democrats and mugwumps can perceive it. The rule is perfect; in all matters of opinion our adversaries are insane. When I look around me I am often troubled to see how many people are mad.
This should move us to be charitable toward one another's lunacies."
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Neuroeconomics, the marriage of brain science and economics, answers the question, "Why does anyone trust anyone?" in the following experiment.
Researchers ran an experiment in which they created a two-person game. To start, player 1 got $10. If that player kept the money, player 2 also got $10 and the game ended. But if player 1 chose to let player 2 take a turn, then player 2 faced a choice: take home $40 and leave nothing for player 1, or take $25 and leave $15 for player 1.
About half the time, finds economist Kevin McCabe and colleagues at George Mason University in Fairfax, VA, player 1 chooses to let player 2 into the game, forgoing a sure $10. In response, nearly three-quarters of the player 2s give up the $40, rewarding player 1's trust by splitting the money $25 to $15.
The functional magnetic resonance imaging ("fMRI") of the volunteers' brain shows that trust is marked by high activity in two brain regions, the researchers reported. Area 10 seems to be involved in delaying gratification, which tends to increase one's final reward. Area 8 figures out what other minds are thinking, in this case registering that the other player is trying to maximize gain through reciprocity. Some people, as the experiment shows, seem wired to delay gratification and act in a mutually beneficial way.
Robert B.
Cialdini, author of "The Psychology of
Persuasion" (William Morrow), says, "One of the
most potent of the weapons of influence around us is
the rule of reciprocation. The rule says that we
should try to repay, in kind, what another person has
provided us."

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