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Sales & Marketing Tips
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Probability of receiving an order is judgemental and varies from salesperson to salesperson. To ensure equal weighting of the prospective orders when using PROSPECTS! all salespersons should use the same guidelines for determing the probability. The following is a useful chart for producing consistency in estimating probability based on the sales situation:

Probability (%) Description of Sales Situation
10 Phone conversation; more info requested; casual interest
20 Prospect using similar product, but is dissatisfied or does not use anything and shows good interest
30 Prospect willing to set up a personal presentation
40 Good interest shown; prospect wants to set up mutual activity such as a customer visit or demo; competition may also be heavy at this stage
50 Interest more serious; more than one mutual activity taking place such as formal proposal, executive presentations, or detailed studies
60 Your product is favored; competition is much lighter
70 Prospect states your product will be selected, pending management, board, or committee approval
80 Management approves; need legal approval
90 Everything approved: order in the mill; awaiting receipt
100 Order received


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P. O. Box 2616
Saratoga, CA 95070
Argonaut Systems is a marketing, sales and business development consultant and developer of sales and marketing software tools for automating sales functions such as sales forecasting, sales order entry and processing, quotations, sales data presentation, backlog tracking, sales tracking
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