The Psychology of Color

Color is an important part of an artists life. Looking at all the colors in a new box of crayons - can you imagine if you had to choose just one? There is a psychology of color - why you choose the same colors over and over, what colors make you feel happy, and what colors make you feel sad. Can you imagine a pink Stop sign? Or a green fire engine? These colors were chosen because of their psychological attributes. So why not use the same study to choose the colors of your next painting, room design, or website.
Warm Colors
Generally magenta, red, orange, yellow, and the yellow-green hues are active, exciting and are associated with happiness and comfort. Likewise, light colors are active, while deep colors are likely to be passive. These colors speed up our perception of time and produce feelings that are warm, cozy, and inviting. They are associated with happiness and comfort. They have the ability to bring text and images to the foreground.
Yellow evokes bright, warm, and happy feelings. It expresses exhilaration, originality, expectancy and the desire to be active. Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration and also speeds metabolism which may make it a good color for dieters.
Sunshine
Daffodils
Cowardice
Red is a strong, passionate, animated, optimistic, uninhibited, energetic, and probably the most potent and emotional color. Fire engine red can be overpowering as it stimulates appetite, heatrate, blood pressure and breathing. It is also the color of love and desire. Red clothing gets noticed but adds pounds. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are often targets for police as well as thieves.
Pink tempers the passion of red with the purity of white and becomes a more tranquil romantic color.
Fire Engines
Power ties
Courage
Danger
Orange is a fun, warm, independant, stable, vibrant, exciting, strong, aggressive color. Orange is associated with appetite.
Autumn leaves
Brown is a masculine earthy color implying substance, maturity, durability and stability. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful.
Earth
Tree trunk
Cool Colors
Generally violet, blue, light blue, cyan and sea green are calming and passive. They are known to slow down our perception of time. These colors recede into the distance and are suitable for backgrounds. The color blue, especially retreats. These colors can also be associated with sadness, depression, and melancholy.
After reading the descriptions you will notice especially with blue that they are often the opposite of the warm colors and can be used to balance the warm attributes.
Violet connotes luxury, dignity, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial. This is a mystical, magical color, that represents intuitive and sensitive understanding of the unreal. Purple was the color of royalty.
Blue is a cool color conveying feelings of loyalty, harmony, tranquillity, calmness, recharging, contentment, tenderness, unification, sensitivity, love and affection. Blue is one of the most popular colors. Blue causes the body to produce calming chemicals, so it is often used in bedrooms. Too much blue can be cold and depressing. Fashion consultants recommend wearing blue to job interviews because of the loyalty symbolism. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.
Sky
Faithfulness (true blue)
Ocean
Royalty
Blue-Green combines and balances the tranquil, calm blue with the fertility and growth of green. It adds a sense of sophistication.
Green - the most plentiful color in nature - is the color of fertility, abundance, balance, and growth. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. Dark green is masculine, conservative, and implies wealth.
Leaves
Money
White is a clean, mild, serene, color which brings about feelings of purity and innocence. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything but keep in mind that it may be more difficult to keep clean.
Bride
Snow
Black is a symbolic color of sophistication, elegance, seduction, mystery, mourning, and death. Black is also the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Clergy wear black to signify submission to God. All Black outfits can also be overpowering, or make the wearer seem evil.

Be aware that different cultures have different feelings about colors. In America purple is associated with dignity and power while the Navajo Indians associate it with happiness, Japanese people connect it with sin and fear and Polish people associate it with anger, and jealousy.
Chromotherapy
Did you know that in chromotherapy (the belief in healing with colors), red is believed to stimulate physical and mental energies, yellow to stimulate nerves, orange to stimulate the solar plexus and revitalize the lungs, blue to soothe and heal organic disorders such as colds, hay fever, and liver problems, and indigo to counteract skin problems and fevers? While this belief is not commonly accepted premature babies with jaundice (a liver problem) are currently treated with exposure to blue light for several days.

Links
Color Theory Art Lesson

Colored Pencils
Colored Pencils
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